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Crossed Grain Logo

The logo gluten free consumers look for and trust

The Crossed Grain logo is the symbol both nationally and internationally recognised by those who need to follow a gluten free diet. The logo gives consumers a quick reference point when shopping and faced with uncertainty on the genuine gluten free status of a product.

All products displaying this logo have been reviewed and approved by Coeliac New Zealand as part of our certification programme and are suitable for a gluten free diet. We ask that you support these manufacturers by purchasing products carrying this logo whenever possible.

The Crossed Grain logo is a certified trademark owned by Coeliac New Zealand for the certification of products produced and licensed in New Zealand, and sold in New Zealand and Australia.

For more information on certification and licencing the logo click here.

Products that display the Crossed Grain logo are:

  • Gluten free – the product is tested to have no detectable gluten as per the FSANZ guidelines for gluten free food* OR
  • Tested to have gluten levels of less than 20 parts per million - considered suitable for a gluten free diet under the international CODEX standard for gluten free food, (any products which qualify under the CODEX standard only can NOT carry the wording 'gluten free')*
  • Subject to independent laboratory testing every 12 months, and random audit testing
  • Supporting those with coeliac disease and those following a gluten free diet

*There are currently well over 300 NZ products proudly displaying the crossed grain logo which all qualify under the FSANZ standard, contain no detectable gluten and are labelled gluten free. There are no current NZ products which only qualify under the CODEX standard and this standard is currently under review by CNZ.


View all manufacturers, brands and products certified
to use the Crossed Grain logo in our

Products available in NZ displaying the Crossed Grain logo belonging to Coeliac Australia (below left) have been tested under the FSANZ standard and contain no detectable gluten.

Products available in NZ displaying the Coeliac UK owned Global Symbol (below right) have been tested and approved under the FSANZ standard OR the international CODEX standard for gluten free food. Please note that products carrying this symbol will only appear in the Shopping Guide if they meet the FSANZ standard and contain no detectable gluten.

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